Multimedia Conferencing

As simple as it may seem today, the idea of assembling several colleagues for a conference call seemed progressive just a few years ago. But while there's no denying the benefits of linking people over the phone, audio conferencing as a business tool is at times a little inadequate.

Multimedia conferencing is a powerful tool that your company can use to achieve effective interactive collaboration. You can invite a specialist or a subject-matter expert to a virtual meeting on short notice, regardless of the person's geographic location. Sales people can offer more engaging online presentations and demonstrations, complete with video footage and actual demonstrations of the applications or services that they promote. While large enterprises can adopt a full suite of applications, SMEs can take advantage of the specific features that match their needs and budgets.

One of the most compelling features of multimedia conferencing is its ability to help organisations overcome the inherent limitations of online communications, creating an experience that more closely resembles a face-to-face meeting. With multimedia conferencing, meeting participants typically log onto the application through a user-friendly Web interface. Then, they can view the names of the other attendees, identify who is speaking at any given moment, and see the files, presentations, videos, and other materials that other participants have shared via their PCs.